Our Team
Our team embodies a diverse range of perspectives, yet we are unified in our commitment to bridging the gap between the physical and digital realms. We focus on purposeful work, thoughtful design, and fostering genuine connections. Each member of our team possesses specialized expertise in their respective fields, including real estate, film production, advertising distribution, media light displays, and advanced projection technology.
There is no team more qualified than the GOOOOL Team.
Welcome to the World of GOOOOL!
TRL Group
Strategic Partner & Lead Originator for Gooool Entertainment
With over 35 years of excellence in the commercial real estate sector, TRL Group is a powerhouse of industry expertise and forward-thinking investment. As a diversified real estate team and a primary Venture Capital investor in Gooool Entertainment, TRL Group occupies a unique position at the intersection of physical space and digital innovation.
Bridging Real Estate and Ad-Prop-Tech
TRL Group serves as the strategic engine for Gooool Entertainment, specializing in the burgeoning Ad-Prop-Tech sector. They leverage their deep-rooted industry connections to bridge the gap between traditional property assets and the future of immersive media.
The team is specifically tasked with high-level engagement across several key verticals:
REITs (Real Estate Investment Trusts): Integrating high-tech display solutions into large-scale property portfolios to drive asset value.
Global Brands & Advertising Agencies: Creating "unmissable" moments by turning physical architecture into high-impact digital canvases.
Creative Studios: Providing the technical "playground" for artists and designers to deploy large-scale 3D and holographic content.
Scalable Connectivity
TRL Group doesn't just identify sites; they originate opportunities. By aligning Gooool’s proprietary projection and interactive technologies with premium commercial locations, TRL Group creates a "connective"—a scalable network where technology and physical space merge to engage audiences in entirely new ways.
Through their seasoned insight into the US and global markets, TRL Group ensures that Gooool Entertainment’s technology isn't just an installation, but a permanent, revenue-generating pillar of modern infrastructure.
The TRL Advantage: 35+ years of commercial real estate DNA combined with the agility of a tech-focused VC firm.
Bjorn Bijster
Managing Partner, Gooool Entertainment
Technical, Implementation & Project Management
Bjorn Bijster is the technical visionary and operational backbone of Gooool Entertainment. With a career spanning over two decades at the intersection of high-tech manufacturing and immersive media, Bjorn ensures that every client vision—no matter how complex—is engineered to perfection and executed with surgical precision.
A Legacy of Innovation
Bjorn’s journey into the vanguard of display technology began in 2000 through a high-stakes collaboration with Professor Reitsma at the University of Aachen. Together, they pioneered specialized projection films and screens that set new benchmarks for the global digital media market. By 2002, Bjorn had successfully transitioned these academic breakthroughs into a world-class production facility in Holland, laying the groundwork for the future of interactive environments.
Technical Expertise
As the head of technical implementation, Bjorn has been the architect behind a wide array of groundbreaking media applications, including:
Next-Gen Projection: Advanced foils and screens for both front and rear projection.
Immersive Displays: Glass display technologies and cutting-edge holographic solutions.
Interactive Environments: Large-scale 3D projections and interactive touch solutions designed for both high-traffic indoor venues and rugged outdoor spectacles.
Driving Growth in the US Market
For the American market, where "bigger and bolder" is the standard, Bjorn’s expertise is a game-changer. He specializes in scaling intricate European engineering to meet the massive demands of US-based entertainment hubs, flagship retail experiences, and large-scale corporate activations.
Under Bjorn’s leadership, Gooool Entertainment doesn't just provide equipment; we provide turnkey project management. He bridges the gap between raw technology and audience emotion, ensuring that our US clients benefit from hardware that is as reliable as it is breathtaking.
"My goal is to push the boundaries of what's possible in projection. If you can dream it, we can engineer the surface to show it." — Bjorn Bijster